2017 Winners & Losers plus Big predictions for 2018
Winners and Losers of 2017
Places listening: Top City this week Bagong Kalsada in the Philippines, crushing it. Mountain View, CA #2 and Los Angeles #3
Dubai of the United Arab Emirates cracked the top 5 for the first time as well.
First time places — Laos, Vietnam, Luxembourg - over 27 countries listened last week — THANK YOU TO ALL, please leave a review on iTunes and please keep spreading the word
Bud light and Game of Thrones were both winners in 2017 and you need to look no further than the “Dilly Dilly” ad campaign to prove that both were winners
Losers - in some ways Micro Brews — for about 10 years the hipsters fave been leading the “Marco Brew” renaissance with Pabst Blue Ribbon — but in 2017 it felt like commercials started poking major fun at Micro Brews.
Example one — the Honey Mead Wine guy getting sent to the pit of misery in the Dilly Dilly ads
Example two - Actor Danny Trejo is in a series of Sling TV commercials - there’s one in which he’s a bartender and some yuppie guy is like i’m looking for a microbrew no, a nano brew… and he carries on, and then Danny says, I made this one in my bathtub. And the customers takes it but says something like “That’s so gross”.
HBO is a loser in some ways too — Peak Game of Thrones only highlights the following - they’ve got nothing ready to replace GOT, people are likely going to turn on GOT during it’s final season, because at least 50% of audience won’t like how it ends
Puerto Rico is a loser of 2017— the commonwealth of Puerto Rico was decimated and so little has been done about it, that they should have the option to pick a new country to become a territory of. Or better yet, Yankee Swap style — they should get to swap “aid packages” with another part of the country that go aid this year
Also fun fact — Yankee Swaps are called “White Elephant” gift exchanges in North Carolina — and when I was in Philly it was called a pollyanna
Lavar Ball - despite how many people don’t like him — is a winner — since he came from obscurity. With that said, I’ll be shocked if he’s a winner in 2018 — i think he’s slated to be one of 2018’s biggest losers.
Winners: Rose McGowan and everybody associated with the #MeToo movement who came forward
Losers: Harvey Weinstein, Kevin Spacey Jerry Richardson and dozens of others who clearly were abusing their powerful places in entertainment, sports, and business
This clearly goes much deeper - but from a media standpoint - does this keep going? Who goes down next? I feel like this could absolutely destroy washington is we let it
ESPN got trounced and the NFL got trounced — post peak front runners getting dismantled is a theme i think will continue in 2018
Gender Reveals and Gender Reveal / Guy in American Flag Jorts in Southie
Possible winners in 2018
Possible losers in 2018 - The Tea Party / radical right — I’m not sure if I can ever bet against republicans wholesale again — but i feel pretty good about “establishment republicans”, independents and left leaning democrats mobilizing en masse in the midterms against the Tea Party.
Joe Biden Mania — 2018 — I only hope that it doesn’t peak too early
Onesie Christmas Pajamas — the cast of Premier league on NBC are all wearing them today — the amount of matching onesie pajamas on instagram, facebook, snapchat is off the charts — i think the backlash is coming
Jimmy G and the San Francisco 49ers — if this guys stays healthy and they can sign him — as long as he stays healthy and can avoid the “Johnny Manziel pitfalls of fame” — they are going to the playoffs in 2018 and likely for most of the next 7 to 10 seasons